PODCAST: Brand New World's chief creative officer discusses what creative practices work, and those that aren't worth the hassle.

What are the latest creative trends in engaging the consumer online? Are deep, rich brand websites worth the investment if the consumer seldom goes there? Do text links and rich banners really captivate on an emotional level. In a close up look at the latest shifts in creative ad units and formats, Brand New World chief creative officer Alan Schulman (contributing author to iMedia’s Best Practices in Interactive Creative) will present new creative approaches that are compelling the consumer to both Think AND Feel in the age of consumer conversation and creativity.   

Alan Schulman is chief creative officer of Brand New World. Read full bio.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Alan Schulman, chief creative officer, Brand New World

Format: 00:51:48, 23.7 MB, MP3