See how American Idol, Levi's, Carl's Jr. and other brands found online video marketing success.
Where do you go when you need to know what's cool and innovative and ass-kicking in video campaigns? You head straight to the experts, of course.
In this case, we saved you a little legwork. We polled some of the interactive market's brand experts to find out how they made their video campaigns a success, and which video campaign they wish they had done.
We talked to:
- Ryan Buchanan, President & CEO, eROI on American Idol and TAG Body Spray
- Jason Glickman, CEO, Tremor Media on Alltel Wireless and The History Channel
- David Friedman, President, Avenue A | Razorfish on The State of Arizona and Carl's Jr.
- Bradley Werner, Director of Marketing, The Fifth Network on Levi's and Dove's Evolution
- Keith Richman, CEO, Break.com on Verizon and Stride Gum
Discover how the best video campaigns out there worked their magic.
Author notes: Nanette Marcus is an editor at iMedia Connection. Read full bio.
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