The online campaign stays very much in line with the print version of the campaign, featuring the setbacks and ultimately the success stories of celebrities and entrepreneurs. Users can download a PDF of the Journal's articles that featured each of these spokespeople, but the Flash intros to each of their stories give me enough information about their journeys. I can't see making a decision to subscribe to the WSJ based on an article that I downloaded from the ad.
The behind the scenes videos also fell a little flat for me. As with the bios, I thought that the videos detract from the impact of the hand-written, simple style of the campaign.
Despite my reservations, I'm actually a very big fan of this campaign. The videos are available for download or to embed on your blog or website, and they've included the "send to a friend" so you can pass the entire microsite along as well. But in this case, I think, less would have been more.--Corey Kronengold, director of corporate communications, Tremor Media
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