Less supply generally increases demand, and Disney's Michael Eisner is playing that card by giving News Corp.'s MySpace the exclusive rights to air his new show, "Prom Queen."
Chris DeWolfe, CEO and co-founder of MySpace, said in a statement, "We have become a primary destination for online viewers and with exclusive content like Prom Queen, more and more eyeballs are coming to MySpace Video."
News Corp. chief Rupert Murdoch has stated his intentions to rival YouTube in video content, and this advertising partnership reflects his plans to monetize video sharing.
The 90-second episodes will air daily on MySpace, starting on Sunday, April 1, and they are planned to be the first of many future MySpace exclusives to come.
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Murdoch Questions YouTube Growth Cap
