comScore Networks, Inc. and Jupiter Media Metrix, Inc. jointly announced late last week that comScore has acquired certain assets of the Media Metrix Internet Audience Measurement service in the United States and Canada.
comScore simultaneously announced the establishment of its Media Metrix Division, which will sell and service comScore's portfolio of Internet audience measurement services, including Media Metrix, AiM, and netScore. Peter Daboll, president of comScore Networks' Media Solutions Division, has been named president of the Media Metrix Division, reporting to Magid Abraham, Ph.D., comScore's president and CEO. comScore's Media Solutions Division will be merged into the Media Metrix Division.
The acquisition was completed through a cash transaction of approximately $1.5 million and is effective immediately. A number of Jupiter Media Metrix employees will join comScore's Media Metrix Division, and comScore will establish a New York City office to accommodate staff currently employed in that location.
comScore will continue to maintain Media Metrix' North American consumer panel and its Random Digit Dial (RDD) sample design. comScore will monitor the panel using its patent-pending, server-based data collection technology.
