Sheryl Biesman, Nature Made
I wish someone would have told me that someday I'd be working practically 24/7. While a lot of people outside this space work equally as hard, the nature of real-time reporting and information available to us through the internet is so enticing that it is difficult to stay away.
Sheryl Biesman is internet marketing manager for Nature Made. Read full bio.My advice is to be prepared to work 24/7!
Seriously, though, anyone working in this space should recognize the real-time analytics and reporting available to understand the effectiveness of ad campaigns online, whether using SEM, banners or newsletter/email marketing. This information, however, is only valuable if you use it to optimize your campaigns while in the middle of the campaign.
Stay on top of your agencies and make sure everyone touching your brand is accountable for their participation in making it a success.
