Correy Honza, Quiznos Corporation
The best advice that I could give anyone would be regarding the calls (lots) you will get from vendors/publishers, and everyone else, who claim to be experts and have the best widget since sliced bread.
Correy Honza is director of interactive marketing for Quiznos Corporation. Read full bio.
Challenge these folks to provide case studies and metrics. One thing that you can always ask is if the vendor/publisher would consider doing a test campaign. This way, you don't have to shell out a lot of cash and make it a full-blown project. The worst that can happen is they will say no. This has helped me avoid costly mistakes.
