Bill Daley, Universal Orlando Resort
I never realized how much of a tough sell it was going to be for this interactive media to gain enough traction to become accepted, especially by executives.
Bill Daley is interactive marketing manager for Universal Orlando Resort. Read full bio.
It's such a new medium that the rules and players keep changing, sometimes faster than you can keep up with it. So my advice: subscribe to every email newsletter that looks interesting and network as much as possible to gain the best up-to-date information.
Stay "in the know."
