Make your online customer acquisition strategies engaging and you'll turn prospects into loyal customers. Prospectiv's president & CEO explains.

Studies show consumers are flocking to the internet in record numbers, spending more and more time online getting things done. This growing and varied use of the internet has resulted in a flux of new marketing methods targeting consumers online, making it increasingly difficult for consumer brands to break through the marketing clutter and engage consumers.

The phrase "consumer engagement" has been a top marketing buzzword for a while, and many definitions have been presented and debated. A good definition was offered by the MI4 Committee -- a working group of major advertisers, agencies and associations -- who described consumer engagement as "turning a prospect on to a brand idea enhanced by the surrounding context."

This type of engagement is critical for today's consumer brand marketers as it enables them to attract interested consumers, involve them with their brand, convert them to customers, and develop loyal relationships over time. Online customer acquisition using multiple online channels has been proven as one of the most effective ways to engage and build lasting and profitable relationships with customers.

What is online customer acquisition and why is it so engaging?
Acquire customers with email
Use vertically targeted consumer web properties
Interactive polls engage prospects
Build your list with branded micro-sites

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