Return to use vertically targeted consumer web properties
Polling techniques provide a highly interactive, engaging and entertaining user experience. With an infinite number of marketing messages and choices out there, marketers face intense pressure to precisely target consumers with relevant information. One dynamic poll containing a few questions can yield defined customer segments and category analysis, as it captures consumers' attention and drills down into their specific preferences and interests, allowing marketers to pinpoint the right customers to join their house lists.
Here are some best practices for developing engaging, interactive polls:
- Limit your poll to three to four questions to keep consumers engaged
- Use simple questions, in a similar format each time
- Allow consumers to compare their choices to others
- Use popular, fun, and timely topics to engage consumers
Next: Build your list with branded micro-sites
