Return to interactive polls engage prospects
Brand-oriented micro-sites are another approach to engage consumers, build strong brand awareness and build in-house lists. These customized web pages present a product or promotional offer and engage consumers with high impact creative and offers to get them to sign-up for your house list. Micro-sites use an approach to present the marketer's program and collect profile information from interested consumers that has proven to enhance consumer engagement and increase completion and conversion rates.
To most effectively increase results from a micro-site:
- Use high impact creative and a compelling headline
- Limit body copy and required questions
- Include a clear call to action and related offers
Conclusion
Online channels and tools provide myriad opportunities for consumer brand marketers to attract customers, introduce their brand, products and services, build their house list, and begin building one-to-one relationships. When it comes to engaging customers closely based on their expressed interests and preferences, online customer acquisition continues to deliver as one of the most effective methods for consumer brand marketers today.
Return to introduction
Jere Doyle is president & CEO of Prospectiv, a provider of online customer acquisition solutions. Read full bio.
