This week we take a look at the top 10 home & fashion sites and top 10 government & non-profit sites along with who's going to them, and the top public service and automotive advertisers.

There's little surprise here: Three-quarters of the traffic for home and fashion sites comes from women. Rather than just visiting food and fashion sites, however, this audience also frequents realtor.com, which ranks second on the list just under Kraft Foods.

An almost equal number of men and women visit government and non-profit company sites, with the largest number of surfers being 45 years old and above. The site garnering the most hits is the Department of Commerce.

Anyone who spends anytime with the television on during the day knows how much Devry Institute advertises there. The learning facility apparently transfers its philosophy online, as it makes the list of top 10 public service advertisers, weighing in at number eight. The top advertiser, however, is Apollo Group, Inc., also a provider of undergraduate and graduate degree programs but for working adults.

The top automotive advertiser is Next Phase Media Inc., which recently has acquired the name, service marks and URL to iMotors.com, a site that provides a free service for helping consumers find the best price on a new or used vehicle. A similar site, carsdirect.com, also made the list, which the rest of the list composed of car manufacturers.

Source: Nielsen//NetRatings
This data is based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.
Week Ending August 18, 2002
*These demographics do no meet minimum sample size standards. Measures for these demographics may exhibit large changes month-to-month as a result.

Source: Nielsen//NetRatings AdRelevance
Week Ending August 18, 2002, US, Home and Work
Note: All Online Advertising Data excludes House Ads which are advertisements run on an advertiser's own Web property.