The NetView categories for this week are family & lifestyles sites and finance/insurance/investment sites. The AdRelevance advertising categories for this week are hardware & electronics advertisers and business-to-business advertisers.
Disney is synonymous with family entertainment. Therefore, it's no surprise that Disney Online controls the number one spot for top family and lifestyle sites. The rest of the list, however, consists of everything from cartoon and toy-shopping sites to matchmaker sites like Match.com and Yahoo! Personals, and astrology sites (iVillage Astrology.com) to medical sites (AOL Health and webmd.com).
For the top finance/insurance/investment sites, dot-coms rule the roost, with AOL Personal Finance, MSN Money, Yahoo! Finance and Paypal (an e-Bay company) sitting in the top four spots. However, traditional financial institutions control the list, filling in the final six spots.
As far as advertisers, steadfast Hewlett-Packard tops the list of hardware and electronics advertisers. Dell Computers come in second, with Sony, surprisingly, bringing up the rear.
Hewlett-Packard also makes the list of top 10 business-to-business advertisers, coming in at number three. Colonize.com, an e-mail publishing company, leads the list, garnering 322 million impressions.
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Top 10 Finance/Insurance/Investment Sites |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person
(hh:mm:ss) |
| AOL Personal Finance |
4,632 |
3.94 |
0:27:12 |
| MSN Money |
4,386 |
3.73 |
0:18:44 |
| Yahoo! Finance |
3,961 |
3.37 |
0:28:52 |
| Paypal |
3,917 |
3.34 |
0:12:27 |
| Bank of America |
3,784 |
3.22 |
0:46:10 |
| Capital One |
3,415 |
2.91 |
0:22:52 |
| Citibank |
2,710 |
2.31 |
0:24:54 |
| Marketwatch.com |
2,610 |
2.22 |
0:16:52 |
| Wells Fargo |
2,585 |
2.20 |
0:38:05 |
| American Express |
2,554 |
2.18 |
0:23:33 | |
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|
NOTE: NetView traffic figures now incorporate AOL Proprietary Channels and Internet Applications Tracking with regular Web traffic data. This data CANNOT be trended against data from previous weeks.
Source: Nielsen//NetRatings
This data is based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.
Week Ending November 10, 2002
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|
| Top 10 Hardware & Electronics Advertisers |
| Company |
Impressions
(000) |
| Hewlett Packard Company |
326,461 |
| Dell Computer Corporation |
217,847 |
| X10 Wireless Technology, Inc. |
204,596 |
| Gateway, Inc. |
50,224 |
| Samsung Electronics Co., Ltd. |
26,885 |
| Logitech International S.A. |
25,612 |
| Royal Philips Electronics |
20,718 |
| Palm, Inc |
17,148 |
| Toshiba Corporation |
16,461 |
| Sony Corporation |
13,904 | |
|
|
|
|
| Top 10 Business to Business Advertisers |
| Company |
Impressions
(000) |
| Colonize.com |
322,268 |
| Verisign, Inc. |
155,771 |
| Hewlett Packard Company |
119,210 |
| VistaPrint.com |
28,568 |
| Overture Services, Inc. |
24,028 |
| UICI |
22,938 |
| NTT - Nippon Telegraph and Telephone Corporation |
22,778 |
| Microsoft Corporation |
21,410 |
| American Express Company |
14,331 |
| Abacus America, Inc. |
11,627 | |
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Source: Nielsen//NetRatings AdRelevance
Week Ending November 10, US, Home and Work
Note: All Online Advertising Data excludes House Ads which are advertisements run on an advertiser's own Web property.