When it comes to ad networks, we either love them or we hate them. But even when we love them, there are still things we would like to change about them to continue improving the process, campaigns and results.
I spoke with some real veterans in the online space who have worked with many of the ad networks. And you will find that, in their own unique ways and styles, they are addressing similar concerns that I know I have experienced, and many of you probably have too.
The goal is really to shine a light on the big issues in the hope that we can find better ways to work together for better results. All ad networks were not created equal, and it's true that some are better than others. However, all of them can glean some constructive feedback from our esteemed panel and work toward fulfilling our needs.
So, here are our resident experts:
Kris Peterson, principal, KP Media
Gen McGlothlin, president and, Giant Head
Ann Balboa, principal, media director, Orange 22
Chris Bowler, vice president and media director, Agency.com
Patrick Benson, SVP, director of digital marketing, Deutsch, Inc.
We asked them the following two questions, resulting in some pretty strong opinions and, ultimately, extremely useful and productive feedback:
- What would you change about how ad networks are currently structured and what types of services they offer?
- What would make the perfect ad network for you, and why?
Author notes: Pam Stein is the CEO of Charlotte's Web Marketing. Read full bio.