Win an Effie and countless other awards for your work, creating demand for your services inside and outside of your organization. This can be done. Maybe not the first time around, but if you keep learning, keep the big picture in mind, collaborate, experiment with new media and document your success, you can win.

You don’t have to start with an Effie or Cannes. There are more media awards every year and many are for ideas in individual media, not an overall plan. Keep applying for the awards and you’ll get better at that too.

After all, as they say, “you can’t win if you don’t enter.”