MEDIA PLANNING & BUYING: IN FOCUS
Published: May 07, 2007
How to Be a Rock Star Media Planner
 
Toot your own horn

Write an article or two and be willing to appear in public showing off your work, including the reason you succeeded.

iMedia and other venues are always looking for good case studies on effective plans that worked. There may be some aspects of your client’s data that is confidential, but there may be other aspects that are acceptable to discuss. Many of the speaking venues in our industry are open to proposals, as well. Be persistent and you will find places to talk about your work.

Writing is not that difficult. The hardest part is finding a topic, followed quickly by getting started. In this case, you know the topic: it is your favorite plan.

I get started by opening up my word processor or notepad and jotting down as many ideas as I have. Then I organize them and proceed to flesh them out. Pretty soon, I have a first draft.

You’ll find a lot of people within your organization who are willing to help proof and make your writing better. And, you’ll find the trades very willing to discuss publishing your work, if it is quality.

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