AdMob has partnered with Coca-Cola to launch a new click-to-video mobile campaign.
"Coca-Cola is on the cutting edge in its use of new media to reach its customers," said Omar Hamoui, CEO of AdMob. "Having Coca-Cola choose AdMob for this launch is a great validation of the AdMob Marketplace and mobile advertising in general."
The ads include both graphical and text formats on mobile web pages and use AdMob's technology to target specific handsets with video capabilities. Ads deliver mobile web browsers to a Coca-Cola landing page where they can view a "Bottle Films" short.
"Bottle Films" shorts are consumer-created videos that personally interpret "The Coke Side of Life."
"Coke is eager to reach its customers on the mobile phone as it is a highly personal device," said Tom Daly, group manager of strategy and planning for Coca-Cola. "The AdMob Marketplace made it easy for us to engage our customers on carriers and handsets worldwide, using rich content from Coke's Bottle Films."
