MEDIA PLANNING & BUYING
Published: May 15, 2007
6 Ways to Blow a Pitch
 

Ask.com's Sean X Cummings reveals the most common pitch killers and how to avoid them in your next bid for new business.

Introduction 
Talk a lot about your agency history   
Assume you know more than the client 
Forget the client's budget constraints 
Be oblivious to the client's other agencies   
Ignore the RFP 
Staff the pitch with who is available 
Conclusion

Introduction

I am often dismayed, if not outright shocked, by the delusions that occur when agencies get involved in pitches. To be honest, I was once one of the delusional. I remember when our entire agency team would prepare for a pitch. The pace is such a frenetic, berserker time-crunch that you often feel joy in merely surviving it. In the post-pitch decompression, you believe you know when you've nailed it or when it all imploded.

But often, what you know is nothing.
 
Following are some great ways that you can completely blow your next pitch.

Next: Talk a lot about your agency history

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