iMedia Mobile Site

It's easy. Free. On the go.

Be sure to check it out

media planning & buying

6 Ways to Blow a Pitch

May 15, 2007

Ask.com's Sean X Cummings reveals the most common pitch killers and how to avoid them in your next bid for new business.

Introduction 
Talk a lot about your agency history   
Assume you know more than the client 
Forget the client's budget constraints 
Be oblivious to the client's other agencies   
Ignore the RFP 
Staff the pitch with who is available 
Conclusion

Introduction

I am often dismayed, if not outright shocked, by the delusions that occur when agencies get involved in pitches. To be honest, I was once one of the delusional. I remember when our entire agency team would prepare for a pitch. The pace is such a frenetic, berserker time-crunch that you often feel joy in merely surviving it. In the post-pitch decompression, you believe you know when you've nailed it or when it all imploded.

But often, what you know is nothing.
 
Following are some great ways that you can completely blow your next pitch.

Next: Talk a lot about your agency history

ad:tech San Francisco

April 19 - 21, 2010 | San Francisco, California

ad:tech San Francisco

KEYNOTE SPEAKER

David Baker David Baker, VP, CRM-eCRM Solutions
Razorfish


EXHIBITORS

FOX NetworksFOX Networks

PlentyOfFishPlentyOfFish

LyrisLyris

NielsenNielsen

Register More Details

Agency Summit

May 16-19, 2010, 2010 | Austin, Texas

iMedia Brand Summit

KEYNOTE SPEAKER

Lisa Donahue Lisa Donahue, CEO, Starcom USA


 
PAST ATTENDEES INCLUDE

RazorfishMedia Director

StarcomDigital Director, Coca Cola

AKQAGroup Media Director

DeutschVP, Digital Media Director

Invitation

MOST POPULAR
Advertisement