Communispace's CEO shares five conversational marketing best practices in this two-minute guide.

"Conversational marketing" means two-way
Listening is underrated
Think small when it comes to social networks and online communities
Use the "lurk factor" to measure engagement
It's about the social glue, and not necessarily your products

Introduction
Marketing has fast been moving from a monologue, talking one-way to customers, to a dialogue. In the words of Jim Stengel, global marketing officer of Procter & Gamble, marketing is no longer about “telling and selling.” 

In this brave new world of conversational marketing and social networking, there are five “next practices” that make the difference between success and mediocrity. Read on to learn some counterintuitive lessons.

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