"Conversational marketing" means two-way

Previous: Introduction

Conversational marketing isn’t about consumer-generated ads, as good as many of them are. Nor is it about blogging, which is basically a monologue with a few people commenting.

Conversational marketing is engaging people in ongoing dialogue.

Why is this so important? Customers today expect to have a say about their products and services: how they should fit into their lives, how they’re designed and packaged, where they can buy them, and yes, even how they should be advertised.

They’re often passionate about being able to help companies make decisions, not just ads.

Next: Listening is underrated