The good news
Introduction
The good news
Secret No. 1: Social Networking
Secret No. 2: Spheres of Influence
Secret No 3: Greed
Finding the easy way or the hard way
The good news is that some of the best targeting strategies are still right in front of us, are being practiced by smart companies already and require very little technology to unlock their enormous potential.
Some of the smartest, most effective behavioral targeting techniques are already in place, and they're being executed with surprisingly simple tools.
What's their secret? Many of the most successful behavioral targeting strategies in play today come down to three things:
- Social networking
- Spheres of influence
- Greed
Let's take a quick walk through each of these three tenets of already-successful behavioral targeting programs, including some specific implementations and recommendations straight from the field today.
Next: The three secrets