Nielsen//NetRatings’ Week in Review

Economic concerns have outpaced war concerns with the U.S. Dept. of Defense dropping from first place to third place this month, and the U.S. Dept. of Commerce moving into the first position. California’s governor recall also is top of mind, with California occupying the fifth spot just after other U.S. governmental sites.

The list of top Special Occasions sites includes a couple of interesting newcomers: Beatgreets, a site that delivers musical greetings, and JacquieLawson.com, a specialized site providing interactive greetings that is supported by membership fees rather than advertising.

CoolSavings, Inc. remains in the top spot of Web Media advertisers, but 50% of the list has changed since we last looked at this category, with such biggies as Walt Disney Corp. and Microsoft Corp. joining the list. Other biggies, NHL Enterprises and MSNBC, dropped off.

Nearly the entire list of Travel advertisers has changed this month over May, with the only survivor being Orbitz.com, running in the second spot (moving up from fourth). Newcomers include Starwood Hotels & Resorts Worldwide, Inc. and Dollar Thrifty Automotive Group, Inc.

	Top 10 Government & Nonprofit Sites Brand or Channel Unique Audience (000) Active Reach (%) Time Per Person (hh:mm:ss) U.S. Dept. of Commerce 1,225 1.43 0:08:39 U.S. Dept. of Health & Human Services 1,043 1.22 0:05:52 U.S. Dept. of Defense 950 1.11 0:16:37 U.S. Dept. of the Treasury 742 0.87 0:10:32 California 718 0.84 0:09:30 U.S. Dept. of the Interior 627 0.73 0:05:49 U.S. Legislative Branch 587 0.68 0:04:04 U.S. National Aeronautics & Space Administration 399 0.47 0:05:56 Theanimalrescuesite.com 312 0.36 0:01:45 AARP 299 0.35 0:03:45

	Top 10 Special Occasions Sites Brand or Channel Unique Audience (000) Active Reach (%) Time Per Person (hh:mm:ss) Ups.com 1,239 1.44 0:06:16 U.S. Postal Service 1,005 1.17 0:05:59 Americangreetings.com 909 1.06 0:07:11 Yahoo! Greetings 755 0.88 0:06:30 Hallmark.com 658 0.77 0:07:02 FedEx 526 0.61 0:09:21 Evite.com 315 0.37 0:06:56 Beatgreets.com 301 0.35 0:08:33 Blue Mountain 298 0.35 0:05:25 Jacquielawson.com 210 0.24 0:03:22

NOTE: NetView traffic figures now incorporate AOL Proprietary Channels and Internet Applications Tracking with regular Web traffic data. This data CANNOT be trended against data from before November 10th, 2002.

Source: Nielsen//NetRatings
This data is based on audience measurement of more than 50,000 U.S. panelists who have home Internet access.
Week Ending July 20, 2003

	Top 10 Web Media Advertisers Company Impressions (000) CoolSavings, Inc. 207,433 Atkins Nutritionals, Inc. 199,495 The Walt Disney Corporation 177,841 USA Interactive 174,740 Emode.com 143,846 CreditGift.com 133,836 Microsoft Corporation 122,986 Lavalife Inc. 97,403 MyFamily.com, Inc. 95,894 MLB Advanced Media, L.P. 94,783

	Top 10 Travel Advertisers Company Impressions (000) USA Interactive 289,366 Orbitz 223,675 Sabre Holdings Inc. 222,322 Cendant Corporation 138,168 priceline.com Incorporated 81,221 UAL Corporation 57,802 Marriott International, Inc. 26,072 Starwood Hotels & Resorts Worldwide, Inc. 22,586 Dollar Thrifty Automotive Group, Inc. 22,063 Best Western International, Inc. 21,563

Source: Nielsen//NetRatings AdRelevance
Week Ending July 20, 2003, US, Home and Work
Note: All Online Advertising Data excludes House Ads which are advertisements run on an advertiser's own Web property.