Another company that took a beating for a fake blog is Sony. The company's "All I Want for Xmas is a PSP" was allegedly written by "Charlie" with YouTube appearances by "Cousin Pete" in an attempt to reach a male demographic by speaking like Ali G on IM and featuring low-resolution rap videos ("holiday hitz!").

The worst part is that the PSP blog keeps up the act, even long after critics publicly flogged Zipatoni, the ad agency behind it, with about 550 hate comments.