The Score by comScore Media Metrix

Flowers and Gifts sites provide many Internet users with a convenient solution for finding the perfect and often last-minute Valentine’s Day gift. For operators of these sites, Valentine’s Day is a crucial sales period.

According to comScore e-commerce data, the three weeks preceding Valentine’s Day accounted for nearly 13% of sales at the Flowers and Gifts category for the full year 2002. In fact, sales in the category grew 308% to a weekly average of $37 million in the three weeks leading up to and including Valentine’s Day versus the preceding first four weeks of 2002.

	Online Consumer Sales: Flowers & Gifts Category U.S. Home, Work & University Locations All data are weekly averages ($ Millions)   Baseline Avg – 4 weeks ending 1/27/02 3 weeks ending 2/17/02 % Change vs. Baseline Avg Total Non-Travel Sales $787.6 $757.3 -4% Flowers & Gifts $9.1 $37.3 308%

34 Million People Visit Flowers, Gifts & Greetings Sites

Nearly 34 million Internet users – about 24% of the online population – visited the Flowers, Gifts and Greetings category in December 2002. The category is led by offline market leaders American Greetings and Hallmark, with 16.6 million and 9.7 million unique visitors, respectively.

	Top 15 Flowers, Gifts & Greetings Sites Unique Visitors (000) December 2002 U.S. Home, Work & University Locations   All Locations (000) Home (000) Work (000) University (000) Flowers, Gifts & Greetings Category 33,989 25,516 8,848 1,562 AmericanGreetings Property 16,629 12,367 3,824 910 Hallmark 9,694 7,327 2,334 330 FTD.COM 2,954 2,263 763 70 1-800-FLOWERS.COM 2,301 1,765 574 70 REDENVELOPE.COM 1,712 1,132 607 62 PROFLOWERS.COM 1,151 673 497 42 Martha Stewart Sites 1,138 829 320 43 LILLIANVERNON.COM 894 729 175 27 ORIENTALTRADING.COM 847 586 289 N/A GiftCertificates.com Sites 806 638 180 24 WILLIAMS-SONOMA.COM 749 538 222 25 PIER1.COM 627 433 195 29 VERMONTCOUNTRYSTORE.COM 546 412 153 N/A VERMONTTEDDYBEAR.COM 495 374 129 N/A WEDDINGCHANNEL.COM 493 319 171 28

Flowers, Gifts and Greeting Sites More Popular Among Females

Whether planning to send or hoping to receive the bouquets and gifts available at these sites, women accounted for 58% of visitors to the Flowers, Gifts and Greeting sites in December 2002 – not far from the 56% composition posted last February during Valentine season.

	Flowers, Gifts and Greeting Category Visitors by Gender December 2002 U.S. Home, Work and University Locations   Unique Visitors (000) % Composition of Unique Visitors Reach All Males 14,432 42.5% 20.2% All Females 19,558 57.5% 26.7%

Flowers, Gifts and Greetings Popular with Older Surfers

With a composition index* of 132, Internet users between 55 and 64 are the most over-represented age group at the Flowers, Gifts and Greetings category. In fact, the Flowers, Gifts and Greetings category reaches more than 30% of all Internet users over the age of 55. Conversely, Internet users under 18, with a composition index of 55, are significantly under-represented at the category.

*Composition index represents the extent to which each stated demographic group to a site or grouping of sites is over- or under-represented versus each group’s corresponding percent of the total online population. Indices above 100 show over-representation, while indices below 100 show under-representation. An index of 100 shows parity.

	Female Visitors to Community-Women Category by Household Size December 2002 U.S. Home, Work and University Locations Age Group Unique Visitors (000) Reach Composition Index* 2-17 2,777 12.9% 55 18-24 4,134 17.2% 73 25-34 6,455 25.2% 107 35-44 7,556 26.0% 111 45-54 7,407 28.3% 120 55-64 3,601 30.9% 132 65+ 2,058 30.4% 129

Flowers, Gifts and Greetings Appeals to Those Living Alone

Internet users living alone are 17% more likely to visit Flowers, Gifts and Greetings sites than the average Internet user. The more than 10 million unique visitors sharing a household with one other person were the largest segment of visitors in sheer number.

	Flowers, Gifts and Greetings Category by Household Size December 2002 U.S. Home, Work and University Locations Household Size Unique Visitors (000) % Composition of Unique Visitors Composition Index* 1 4,001 11.8% 117 2 10,269 30.2% 112 3 7,145 21.0% 100 4 7,400 21.8% 90 5+ 5,173 15.2% 86