With the launch of the newly renamed iGoogle, what if users could select from
pre-defined branded layouts? Users would still be able to add their own widgets, gadgets, feeds, et cetera.

For example, you could select the Nike layout, which might include an exclusive Tiger Woods widget that is only available when using the Nike layout.

The product or service would "own" the page for the purchased period of time and could rotate the branded layouts as needed. For example, a company like Bath and Body Works could provide its beauty products based on seasonal changes. It could also offer exclusive coupons for iGoogle-branded users.

Another option with the branded layouts could be a point system. Each time you login to the Pepsi-branded iGoogle, points would be added to your account. And interacting with the layout would provide additional points. Those points could be traded in for Pepsi-related prizes.