OPINIONS: IN FOCUS
Published: June 25, 2007
Signs It's Time to Fire Your CMO
 
Trademark #4: You're decisive

Are you paralyzed by fear of doing something wrong? Have the headlines of fired CMOs become a devil on your shoulder, causing you to second-guess all of your decisions? Do you require complete information to make any decision at all?

If you find that the answers to these questions are increasingly yes, then it may be time to reassess your own strategy (or that of the company in which you are working). You need to know whether you or your company is a source of fear if you are going to lead a marketing organization and deliver results. Fear and second-guessing are the enemies of innovation and progress in marketing.

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