MSN Live Search organic
Since 2005, the MSNBot has continuously crawled the web, indexing organic results and updating its current database. As with Yahoo, it optimizes for organic visibility using traditional SEO tactics. Live Search Owner Help provides technical and content guidelines, as well as tools and services.

Microsoft adCenter paid services
Microsoft adCenter provides several paid search advertising programs.

• Pay-per-click advertising is displayed on MSN Live Search. Advertisers pay per-click fees.
• Pay-per-click contextual ads (Content Ads) appear in Microsoft's content network of sites. Advertisers pay per-click fees.

Three additional ad programs include:

Sponsorships
Advertisements placed within uniquely themed email newsletters and microsites, as well as skyscrapers and banners.

Industry focus
Microsoft Digital Advertising Solutions can provide best-of-breed solutions for your brand's success within a team of category leaders.

Microsoft direct response
This program is designed specifically for direct marketers with flexible campaign options and tools to craft and execute a successful direct marketing campaign on MSN Live Search.