MEDIA PLANNING & BUYING: IN FOCUS

Budweiser's vandalism
On May 25, 2007, as shown in the screenshot below, the Budweiser page on Wikipedia was defiled by a random vandal. For a brief period of time, the flagship brand of Anheuser-Busch was said to "taste like ass." The brewery where Budweiser is made was described as "Tsaffaras Brewery," a brewery that does not exist.
This is, by no means, an isolated incident. On April 28, 2007, a phrase describing the taste of Budweiser as "camel piss" went unchanged for about seven hours.
