MEDIA PLANNING & BUYING: IN FOCUS
Published: July 11, 2007
Memo to Brands: Fear the Wiki
 
Budweiser's vandalism

On May 25, 2007, as shown in the screenshot below, the Budweiser page on Wikipedia was defiled by a random vandal. For a brief period of time, the flagship brand of Anheuser-Busch was said to "taste like ass." The brewery where Budweiser is made was described as "Tsaffaras Brewery," a brewery that does not exist.

 

This is, by no means, an isolated incident. On April 28, 2007, a phrase describing the taste of Budweiser as "camel piss" went unchanged for about seven hours.

 

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