MEDIA PLANNING & BUYING: IN FOCUS
Published: July 11, 2007
Memo to Brands: Fear the Wiki
 
JetBlue's permanent record

On Feb. 14, 2007, JetBlue faced a tumultuous time in its history as a series of poor decisions led to passengers being stranded on the runway for as long as ten hours. On the next day, a record of this incident was added to JetBlue's Wikipedia page. While the company has moved on to other issues, the Wikipedia page acts as a permanent reflection of this one ignominious day in the corporation's history.

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