MEDIA PLANNING & BUYING: IN FOCUS
Published: July 11, 2007
Memo to Brands: Fear the Wiki
 
McDonald's legal focus

Like many brands, McDonald's has its admirers and detractors. Several Wikipedia pages are devoted to McDonald's. There is one page devoted to all the legal cases against McDonalds worldwide. Activists organizing anti-McDonald's movements use this page as a one-stop research source, enhancing their organizational ability.

« Previous page | Next page »