Do these three things today:

1. Make a list of Wikipedia pages that affect you.
2. Locate the RSS feed for each page.
3. Subscribe to it using Google Reader.

First, make a list of every Wikipedia page that affects you. This is non-trivial. If you blow this, the rest will not make much sense. Include the following:

1. The main page for your brand.
2. The main page for sub-brands.
3. The main page for your competitors.
4. Specialty pages focusing on your brand (e.g., McDonald's legal issues).

Second, locate the RSS feed for each page. To do this, follow these steps:

1. Click on the History tab of the Wikipedia page you care about.
2. On the left sidebar, you should see "RSS Atom."
3. Click on RSS.
4. Copy and paste the URL into Google Reader.

Third, in Google Reader, create a new folder that includes all the pages you want to follow. Refresh.