MEDIA PLANNING & BUYING: IN FOCUS

How to react to negative info
Before you do anything, remember the following:
- Wikipedia pages are fluid and can change many times a day.
- Wikipedia does not have a policy about how firms can participate.
- Page vandalism is to be expected for short periods of time.
- There is no single "webmaster" that you can contact.
Make sure you read the detailed policies of Wikipedia. I recommend these two links as starting points: The Five Pillars and List of Policies.
If you find something objectionable or inaccurate on Wikipedia, you can do one of the following:
- You can participate in the forums related to the page and voice your concern.
- You can contact one of the previous editors of the page.
- Wikipedia does not condone copyright violations or libel. If you notice serious violations, you can contact Wikipedia at info-en-q@wikimedia.org.
- If Wikipedia does not respond to your emails, you can consider a press release or something low key.
- Do not simply go in and do massive deletions. If you are detected, the negative PR will not be worth it.
