1. Who are your participating publishers?
There are more than 45,000 publishers currently participating in the AdBrite ad exchange. Some examples include:

1. LinkedIn
2. Excite
3. Alexa
4. Drudge Report 
5. Icanhazcheezburger 

2. Who are your participating advertisers?
More than 7,000 advertisers rely on AdBrite to meet their advertising goals. Our clients include Hewlett-Packard, Sony, XM Radio, Verizon Wireless, Live Nation, Experian, Kodak, Blockbuster, Hertz, CarpetOne, the U.S. Navy and thousands more.

3. Who are your participating networks?
Many of the networks we work with have asked that we not disclose their participation, in order to avoid conflict with their own sales. We work with more than 20 leading ad networks, including the biggest names in online advertising.

4. What is the number of monthly transactions?
We will execute more than 40 billion transactions (auctions) this month.

5. What are your dynamic pricing capabilities?
Advertisers can choose to pay CPM, CPC or (coming soon) CPA. Internally, they are all converted to eCPM (effective CPM). Each time there is a page view, AdBrite calculates the demographics and geo-location of the user, the contextual meaning of the page and other factors, and runs an auction for all interested advertisers.

6. How many transactions per second in a day?
Yesterday (a typical day) we served 1.13 billion impressions. This comes out to roughly 13,104 transactions per second.

7. What kinds of inventory are you selling? Static? Rich media? Video?

• Display ads: AdBrite supports both static (JPEG) and rich-media (Flash) display ads, in five IAB-standard sizes
• Text ads: 95 character maximum
• Active Interstitial ads: Full-page ads that display an advertiser's actual website (not just an ad, like traditional interstitials) to the user. Active Interstitials are unique to AdBrite (patent pending).

We are also able to place ads inside videos or static images, using two unique patent-pending technologies – see:

• AdBrite InVideo
• BritePic

8. How can advertisers target their ads?
Advertisers can choose to advertise on individual sites in the AdBrite marketplace or they can select from various premium channels. Advertisers can also target their campaigns by demographic, geo-location or contextual keyword. Behavioral is coming Q3 2007.

9. What differentiates your ad exchange from other ad exchanges?

• Horizontal media platform
  • For publishers: With one snippet of AdBrite’s HTML code, each publisher has the choice of displaying banner ads, rich media ads, text ads, inline ads (double-underlined words that display a relevant ad when the mouse hovers over it) or full-page interstitial ads. Additionally, AdBrite InVideo enables ads in videos, and BritePic enables advertising on still images, a patent-pending industry first. 
  • For advertisers: We are able to display an advertiser’s ads across all of these platforms.
• Control/flexibility/transparency 
  • Each publisher can:
    • Review (and remove) any ad before or after it appears on their site
    • Set its own prices
    • "Reserve pricing." For example: if we can’t beat a publisher’s reserve price (say, $2 CPM), we’ll show them Google AdSense code instead. This is a patent-pending industry first and assures our publisher that they won’t earn less with AdBrite than they do with their other ad solutions.
    • Unprecedented control over the look and feel of ads, custom interstitial headers with the publisher’s logo, and so on.
  • Each advertiser can:
    • Target by geo, demo, site, category and/or keyword. See our available inventory and pricing in real-time. 
    • Pay CPC (text ads), CPM (display ads), cost-per-view (interstitial ads) or CPA (coming Q4 2007) .
    • See every site in which their ad has ever appeared, and how it has performed.  
    • View full stats about any AdBrite publisher, including page views, unique users, geographic makeup and advertiser effectiveness.
• Enable large brand advertisers to access "long tail" publishers. With more than 32,000 active publisher sites, AdBrite is generally able to reach a wider audience across a large number of small sites than an advertiser could reach by just advertising on the largest sites in any category. AdBrite’s transparency (showing every site on which an ad appears, et cetera) is a prerequisite for most large brand advertisers who are interested in reaching a broader audience across long-tail niche sites.
• Self-service interface. All AdBrite features can be accessed by anyone, instantly, using a robust self-service interface at http://www.adbrite.com/.

10. What are the advantages of an ad exchange serving as a clearinghouse for all billing and payment between parties?
The online advertising market includes tens of millions of participants and hundreds of billions of "transactions" (impressions, et cetera). Currently, there are huge inefficiencies in the industry. Networks, arbitrage players, lead generation networks and other entities are benefiting from the inefficiencies while both publishers and advertisers are losing real economic value to these "middlemen." Only a marketplace can provide the transparency and trust that all participants will eventually demand from this industry. Only a marketplace can solve a problem of this scale.

11. How does your ad exchange ensure neutrality to protect the interests of its ad network members and their clients, the advertisers and publishers?
Every impression is auctioned off to the bidder with the highest effective CPM, regardless of which ad network the ad came from or who the advertiser is. 

The only time our system gives priority, is for our "guaranteed placement" product. Advertisers who absolutely require their ad to run during a specific time period -- such as the day before a movie launch -- can elect to pay a premium CPM, above market rate, which guarantees they will win the auction.

Most importantly, the AdBrite marketplace is completely transparent. Our customers demand it.

12. Can your ad exchange service be integrated with other ad management platforms?
Yes.

1. Banner and rich media ads: AdBrite can accept ads from any advertiser, ad network or ad serving platform.  Technologically speaking, an ad can be any snippet of HTML code (including DoubleClick tags, ad code from a display ad network, video embeds, et cetera)
2. Text ads: AdBrite is able to consume text ad feeds (via XML) from any text ad network and optimize these ads for best results across all publishers’ sites. We currently have 20 text ad networks signed on, with many more coming soon. 
3. Reserve pricing: If a publisher is interested in an ad network that we do not currently work with, they can give us the ad code from that network and we will show it (in place of AdBrite) if our monetization dips below any user-specified threshold.