1. Who are your participating publishers?
Sellers range from top-tier publishers like Tickle, Looksmart, Fox and obviously Yahoo!, to the more than 1,000 smaller, niche pubs on our direct media exchange platform, to everything in between.
2. Who are your participating advertisers?
The top 10 agencies are on the exchange.
3. Who are your participating networks?
Approximately 60 networks including CPX, Revenue Science, Remix, Adtegrity and Rydium.
4. What is the number of monthly transactions?
Our last available number is approximately 145-150 billion.
5. What are your dynamic pricing capabilities?
Dynamic pricing has always been a core part of our technology and a primary selling point since Right Media has been in existence. It's always the first pricing model we recommend to advertisers, as it allows them to tie the price they pay for an impression to its value to set a back-end goal and bid for every impression in real time at a price that will jibe with that goal (produce an acceptable ROI result).
6. How many transactions per second in a day?
60,000 at peak.
7. What kinds of inventory are you selling? Static? Rich media? Video?
Just to clarify, we're not selling it. We're providing the platform/environment that allows the community to connect and trade. That said, all IAB-approved ad units flow through the exchange, including rich media.
8. How can advertisers target their ads?
Geography, daypart, language, netspeed, browser, ISP, pixel, frequency, section, URL, channel, inventory type (web, email, desktop software, et cetera), site rating (we follow the MPAA structure), publisher, age, gender, validated URL and more.
9. What differentiates your ad exchange from other ad exchanges?
Scale (more than 5 billion daily transactions; more than 20,000 buyers and sellers; 140 advertisers, publishers and network members), time in market (more than 2 years); predictive optimization; dynamic pricing.
Media Guard is a comprehensive suite of classification and protection mechanisms for buyers, sellers (and their visitors) in the exchange. Every single creative is scrutinized by an automated (creative tester) and human review process to stop potentially harmful creative from flowing through the exchange and categorized with an unprecedented level of detail and accuracy (approximately 160 different attributes to choose from). On the buy side, advertisers can employ a wide range of URL-level targeting to ensure that their ads don't end up on questionable sites.
Open APIs sit alongside the exchange's common platform and transparent relationships as key properties of the community that power innovation. They give businesses the opportunity to plug into and develop their technology on the exchange so they have an instant and vast distribution channel for their offering, and so that a tremendous amount of new value can be brought to the exchange community.
10. What are the advantages of an ad exchange serving as a clearinghouse for all billing and payment between parties?
We currently do not support billing and payments on behalf of our clients. Clients pay clients directly.
11. How does your ad exchange ensure neutrality to protect the interests of its ad network members and their clients, the advertisers and publishers?
By educating the market that the system wouldn't work without neutrality and that it would be apparent to members if there were any biases in the system, as the imbalances would be obvious in reporting.
12. Can your ad exchange service be integrated with other ad management platforms?
Yes.