1. Who are your participating publishers?
Datran Media has more than 500 publishers on the exchange, including InterActive Corp (IAC), Rodale Publishing and many others.
2. Who are your participating advertisers?
Agencies like Avenue A, Ogilvy and IMS, as well as leading brands including eHarmony, Countrywide, Ditech, Entrepreneur.com and Franchise Gator are all advertising on Exchange Online.
3. Who are your participating networks?
ValueClick, NetMargin and others are realizing value by releasing their inventory into EO.com.
4. What is the number of monthly transactions?
Approximately 15 million clickthroughs, and 2 million customer acquisitions occur per month.
5. What are your dynamic pricing capabilities?
Datran Media offers a robust campaign management tool that allows EO.com advertisers to adjust bids to achieve total transaction volume goals, as well as target ROI metrics. Online access to the bid system can be seen by visiting EO.com's live demo.
6. How many transactions per second in a day?
EO.com has the capacity to manage tens of thousands of transactions per second.
7. What kinds of inventory are you selling? Static? Rich media? Video?
EO.com makes all forms of email and display inventory available and supports all IAB-approved ad units, including rich media.
8. How can advertisers target their ads?
Advertisers can engage in contextual, demographic, geographic, psychographic, temporal, language-based, internet connection speed, interests, gender, age, frequency, category, inventory preference targeting and more.
9. What differentiates your ad exchange from other ad exchanges?
- EO.com is the first exchange to support cost-per-acquisition pricing.
- EO.com is the first exchange to support Email media inventory.
10. What are the advantages of an ad exchange serving as a clearinghouse for all billing and payment between parties?
A turn-key, streamlined process where advertisers maximize reach via a single destination and where publishers maximize revenue through a single marketplace are among the key advantages of this model.
11. How does your ad exchange ensure neutrality to protect the interests of its ad network members and their clients, the advertisers and publishers?
Via a free marketplace. A free market is better for all parties. Supply and demand determine media value. Campaign performance dictates media distribution.
12. Can your ad exchange service be integrated with other ad management platforms?
Absolutely! Open APIs allow other ad management platforms to offer their advertisers access to a whole new media channel with EO.com.