Agency stars
Return to Some innovative campaigns
Four CP+B principals have played an integral role in all this creativity and growth. Some snapshots:
Chuck Porter
Chairman
Porter joined the Crispin agency in 1988 as creative director and partner after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter and within three years, it doubled in size, was profiled in Communications Arts, and was named as one of the top 15 creative shops in the country.
Porter grew up in Minneapolis and graduated from the journalism school at the University of Minnesota. He's on the board of directors and is the chairman of the Creative Committee, American Association of Advertising Agencies.
Alex Bogusky
Chief Creative Officer
Bogusky started at what was then Crispin and Porter Advertising in 1989 as an art director. He became creative director of the agency five years later and was named a partner in 1997. Bogusky has been profiled and his work featured in a number of business publications and newspapers, some of which have included The New York Times, The Wall Street Journal, USA Today, Newsweek, Wired, and Advertising Age, as well as on national television and radio. In 2002, Bogusky was inducted into the American Advertising Federation's Hall of Achievement.
Jeff Hicks
President/CEO
Hicks joined CP+B as president in 1997 and became CEO in 2004. During his time at CP+B, the agency has grown from $40 million to over $1 billion in annual billing. Prior to CP+B, Hicks was with Leo Burnett for 10 years, where he worked in the United States and Latin America. In 1994, at the age of 29, he became one of the youngest vice presidents in Leo Burnett history. He received his MBA from Harvard Business School and his BA from Amherst College.
Jeff Steinhour
Partner/Director of Content Management
Steinhour manages a significant portion of the agency's key clientele and has built and oversees a department of more than 100 content management personnel. He joined the agency in 1992 after beginning his career with two regional shops in Florida. After four years as an account supervisor at CP+B, he was named director of account management in 1995 and became a partner in 1997.
Next: Maintaining that "edge"