MEDIA PLANNING & BUYING: IN FOCUS

A tight job market
Agency management cannot just hire their way out of staffing problems anymore. The job market has tightened considerably. Talented people are no longer biding their time; they are being actively recruited. If you have talented people, they are being offered not just meager increases in salary but significant increases. Their skills are in demand all over the agency world.
Do you want your most talented to be the most stressed?
In a tight job market two things happen: You pay more for talent that is less talented, and that talent never ceases to stop reminding the AE of their other options.
