Digital boarding pass
Another example of acceptance, which drives the Switch campaign, and one of the many perks offered to Virgin America consumers is the digital boarding pass. Registered Virgin America flyers can download their boarding passes from the Virgin America website to their PDAs. This campaign feature further illustrates Virgin America’s connection to its audience.
For Virgin Americans, printing out last-minute boarding passes on business trips is not always possible, and waiting at the ticketing counter or in line at a kiosk is simply too time consuming. By making their lives easier, Virgin America continues to gain audience acceptance.
