Timberland: serve the cause
Philanthropy is fundamental to Timberland's corporate culture, and it is evident in everything they do. Employees can apply for up to six months of paid, full-time leave to work for a nonprofit. Timberland has a model-setting partnership with City Year, one of the nation's leading national youth service organizations, through which the company donates uniforms to corps members, and sends employees to volunteer on projects.

Timberland also wholeheartedly embraces the idea of integrating social justice into its business model by directing a percentage of sales from its infant booties to Share Our Strength, an organization that raises consumer awareness about children's hunger, partnering with the Student Conservation Association, the nation's leading provider of conservation service opportunities, and the Harlem Children's Zone, a non-profit organization that enhances the quality of life for children and families in New York City.

Timberland is best known for its footwear, apparel and accessories, but learning about the company's investment in the community is a part of the purchase process as well. Their website creates an experience beyond shopping, directing traffic to Timberlandserve.com, a micro site focused on the company's community work. The site lists volunteer opportunities across the country and provides resource kits to help organizations raise money, organize and operate.

Additionally, Timberland's new environmentally-friendly packaging and labeling initiative, which includes boxes that use 100 percent recycled post-consumer waste fiber, soy-based inks and no chemical glues, will be demonstrated online. Just as their boxes will feature a "nutritional" label to inform consumers about the environmental and community impact created by the manufacture of that product, users will be able to calculate their impact online

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