Faster processes
Another area that can greatly benefit the overall user experience and the responsiveness of your site is to improve common tasks/processes by keeping the user in the context of what they are doing. For instance, on Backpack, users can add new items to a list, edit current items, mark them as complete, or delete them without ever being taken to a new page and waiting for it to reload.

Backpackit.com

Changing only the part of the page that the user is editing allows for faster site response times and decreases the utilization of bandwidth that would otherwise be necessary to refresh the whole page. Highlighting what the user has just changed provides a visual clue that the edit has happened and how it has affected the information on the screen. 

Endless.com has created a very dynamic and interactive product detail page. Users can view different images by simply moving their mouse over the different thumbnails. If they move their mouse on the product photo, a zoomed in photo will then appear without the need for a pop-up window. Sizes are displayed directly on the page, showing immediately what is in stock and what is not. Another nice touch is the ability to look at a different product using the scrollable list on the top without having to reload the whole page.

What are the most common processes that users are doing on your website? Registration? Checkout? Viewing product details? Understand which of these tasks can be optimized for your users and thus improve the overall conversion rates on your website.

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