More ways to interact
Traditionally, users don't expect a page to change its content after it's been loaded. But this is not true anymore. On marketwatch.com, if you are reading an article that contains company names that are traded in one of the major stock markets, the stock value is updated dynamically as new information comes in.
Marketwatch.com
Also, if you move your mouse over the stock ticker, a new layer is revealed with the chart of the stock and links to more information on that stock. This feature is an elegant way to not crowd the page initially, but to reveal additional information when necessary.
At Molecular, we have tackled the problem of helping customers find the right product or content using tools and techniques that have been previously only been used in desktop applications. Molecular's Single Screen Selector uses new interface elements like sliders and AJAX technology to create an experience that helps users quickly navigate to a desired product and also encourages enjoyable exploration without having to refresh the whole page. Users can see how the product set changes in real time by moving sliders or making other selections, making the application feel much more responsive than a regular web page.
Are there new ways that you want your users to interact with your site and content? Where do users want more flexibility and power? Don't limit yourself to what is traditionally available on the web, but push your designers to look for more creative ways to interact with your site and content.
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