Agency imc2 has created innovative campaigns for blue chips like P&G, GlaxoSmithKline and Unisys; learn about its philosophy and meet its superstars.
"Create and sustain real connections between people and brands."
That has been the philosophy at imc2 from the gitgo. President/Founder Doug Levy's knack for melding people from varied disciplines and expertise has grown into what is now America's largest privately held, independent digital marketing agency, with more than 500 employees and annual revenues in 2006 exceeding $64 million. Company headquarters is in Dallas; additional offices are in New York City, Philadelphia, Cincinnati and London.
Levy got his first big break shortly after graduating from the Wharton School of Business in 1995. He created Internet University, an online information/resource tool for college students. ABC Sports liked what it saw and retained Levy to develop the network's Monday Night Football website.
Over the years, the agency has expanded its focus and now provides interactive solutions for these industries:
- Automotive
- Beverage
- Consumer goods
- Energy
- Financial services
- Pharmaceuticals/healthcare
- Retail
- Travel & hospitality
Key clients include Coca-Cola, Eli Lilly and Company, Pfizer, Nestlé, Shire, Pizza Hut, Procter & Gamble, Sam's Club and Omni Hotels.
imc2 recently moved to a 99,000-square-foot headquarters, and Advertising Age designated the company as a top 10 agency for the third time. The company has won gobs of awards over the years; in 2007 some of these included the Webby Awards (People's Voice Winner-Pharmaceuticals: Cymbalta Real Stories); DFWIMA EIMA Awards (Most Effective Non-Profit Campaign: Being-A-Hero (beinggirl.com); and In Awe Awards (Interactive/Digital: Website corporate: Myalli.com).