Agency stars
Five imc2 principals have played an integral role in all this creativity and growth. Some snapshots:
Doug Levy
President & Founder
Doug Levy honed his entrepreneurial skills while an undergrad at the University of Pennsylvania. He started up a discount textbook business called Campus Text, then created an online/resource tool for college students called Internet University, which attracted interest from ABC Sports. Levy developed the Monday Night Football website and, shortly thereafter, launched imc2.
Levy is a summa cum laude graduate of the Wharton School of Business at the University of Pennsylvania. He also earned a Bachelor of Science in entrepreneurial management and a Bachelor of Arts in urban policy from the university.
Marc Blumberg
Senior Vice President
Marc Blumberg is a recognized expert in digital marketing and has played a key role in developing the company's service offerings. He has helped build imc2 from six to a staff of more than 450 people.
Blumberg has developed several of the company's proprietary interactive service offerings. Prior to joining the company, he was a strategy consultant for Gemini Consulting's MAC Group and for the New England Consulting Group. He received a Bachelor of Science in economics from the University of Pennsylvania's Wharton School of Business.
Beth Kuykendall
Senior Vice President, Managing Director, Dallas
Beth Kuykendall has created and implemented successful digital marketing programs for clients such as GlaxoSmithKline, Eli Lilly and Company, Nestle, Pizza Hut and Kellogg's. She has also played a leading role in establishing the company's relationship marketing practice.
Before imc2, Kuykendall was executive vice president of client results at Targetbase. She earned a Master of Science degree in statistics from Southern Methodist University and a Bachelor of Science in math from Stephen F. Austin State University.
Alan Schulman
Senior Vice President, Executive Creative Director
Alan Schulman oversees the development of interactive campaigns for numerous clients at imc2. MEDIA Magazine recently named him one of the 100 most influential people in advertising.
Prior to joining the company, Schulman was chief creative officer and co-founder of New York City-based Brand New World. He also served as senior vice president/creative director of Universal McCann Futures, the digital ad group of McCann North America. Schulman serves on the board of advisors for TiVo, board of governors of the National Academy of Television Arts & Sciences and is a member of the New York Marketing & Media Technologies Council.
Ian Wolfman
Senior Vice President, Business Development
Ian Wolfman helps clients identify innovative ways to leverage the internet, achieve their business objectives and measure results.
Before coming to imc2, Wolfman worked in sports marketing and general advertising on accounts such as the NFL, Nokia, Corona and Bombardier. He also teaches a class at Southern Methodist University's Cox School of Business entitled, 'Leading Strategic Internet Marketing' for full-time and professional MBA programs.
Wolfman received his MBA from Southern Methodist University and a Bachelor of Science in corporate communications from the University of Texas.