Garfield: Well, I have to begin at the beginning: George Masters' masterpiece for the iPod mini.

It is computer animation coordinated perfectly to the perfect music track, "Tiny Machine" by the Darling Buds. The ad may or may not be better than TBWA\Chiat\Day's brilliant silhouettes campaign, which is more stylized and conceptual. But Masters' spot is flawless. Moreover, it is rooted not in some brief from an account planner but in genuine enthusiasm. The guy loves his iPod and it shows. You cannot put a price on that.