iMedia: Next on the list?

Garfield: The Doritos Super Bowl ad.

iMedia: The guy in the car? "Bold" and "Cheesy."

Garfield: No, I should have been a bit more precise. The Doritos not-Super Bowl ad. The company had a contest. There were five finalists. But the best of the lot -- by Billy Federighi, Beverly Hills, Calif. -- wasn't the winner or the runner-up. It was actually number four. It showed a guy leaving a Nacho Cheese Dorito next to a baseboard hole to bait an annoying household pest. Then he sits back to enjoy the rest of the bag of Doritos while he waits. A moment later, a giant, man-size mouse comes crashing through the wall to beat the crap out of him and take his Doritos.

Hilarious, and very well shot, by the way. It should've won hands down.