Different levels of technical sophistication are needed because the audience is a moving target -- as technology continues to evolve, their level of sophistication is growing rapidly. When catering to audiences with various levels of technical sophistication, an advertiser is charged with adjusting landing pages accordingly. One major consideration for any advertiser to contemplate is the use of video. 

As online video popularity increases, this is an interactive strategy that demands consideration. Yet it is important to get a true picture of the technical sophistication of your audience bucket to decide if rich elements such as video should be used or not.

Adjust your conversion funnel
Finally, the conversion funnel is the ultimate setting for advertisers to make users finalize their intention into action. Therefore, it should consist of opportunities for us to implement BT during the conversion funnel.

When constructing your conversion funnel, certain components should be taken into consideration. The first thing is to look at transactional or lead forms. Look for the opportunity to name form fields with different naming conventions. Ask a variety of questions to learn more about your customers, or as a way to filter the qualification of your prospects.

Another component to consider is the variance in preferred methods of contacts or transactions. Do people like to call in? Does a bucket like to be contacted? Do they like credit cards? If so, what kind of credit cards do they have? In turn, these components take advantage of the flexibility and insight you have over behavior buckets.