In this category, behavioral segments can be developed by applying BT technology to their actions on your actual site. Track the users on your site and place them into relevant behavioral buckets. This helps advertisers tailor landing pages that reflect the users' previous habits and likely patterns.

A consumer's past behavior on your website is the most powerful predictor of their future behavior. Therefore, any advertiser's goal should be to leverage BT to send the appropriate message to each user based on his or her position in the product purchase sequence.

Using BT to deliver relevant messages to your website visitors is currently not a common technique, but it can provide significant lift to your landing page conversions.