In the fast-growing, highly measurable world of online advertising, there are more numbers to look at and filter than grains of sand on an ocean beach. But which numbers, and the trends behind them, really matter? How do you separate out the white noise from the game-changers you can't afford to miss?

Microsoft just bought a stake in Facebook, valuing the three-year-old company at a whopping $15 billion. Is that a reasonable number, or is it hogwash – portending another internet bubble? And what about mobile marketing? Some industry pundits say it will top the magic $1 billion mark next year, but is that future fact or fuzzy fiction?

In this podcast, you'll get your answers, or at least some clarity (and a little entertainment) amid the confusion. Be prepared to fasten your seat belts as online marketing gurus Doug Weaver and Geoff Ramsey plow through the numbers and make sense of the market trends shaping our industry. For each number and associated trend, Weaver, the savvy internet strategist, matches wits with numbers-guy Ramsey as they argue the pros and cons, and slash through the data in their search for truth.

No stone will be unturned. No sacred cows will be spared. No number will go unexamined.

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Speaker(s): Geoffrey Ramsey, Doug Weaver

Format: 00:50:47, 58.1MB, MP3