OPINIONS
Published: December 14, 2007
Media Motion: for the record (12/14/07)
 

Clearspring and PointRoll form a strategic alliance, plus other interactive industry hires, partnerships, launches and announcements.

90Octane has added Jennifer Bachner, Leslie Russell, Mackenzie Ross and Sean Voorhies to the account services team as marketing coordinators.

AdReady, a self-service online advertising company, has announced that Jason Kilar, CEO of Hulu.com, has joined its board of directors.

The Association for Downloadable Media (ADM) announced the election results for the 20 inaugural office seat positions. Highlights include Chris MacDonald as chairman and Susan Bratton as vice chair. A full list can be found here.

Break.com announced the appointment of Andrew Budkofsky to SVP of sales.

Carat has named Eugene Buono to the position of creative director for its Boston office.

CinemaNow announced it has hired Ashley Woodworth as SVP of marketing.

Clearspring Technologies and PointRoll announced a strategic alliance. Under the terms of the exclusive partnership, advertisers currently using PointRoll to incorporate rich media into their online campaigns will now be able to leverage Clearspring's viral sharing technology to convert new or existing rich media ads into SnaggableAds.

ContextWeb announced it will offer text-based advertisements on its ADSDAQ advertising exchange in 2008, expanding its current offering from contextually targeted graphical and rich media advertisements.

Cossette Communication Group has hired Sean Embury to serve as creative director of Fjord Interactive Marketing + Technology, Cossette's interactive division.

Enlighten has hired Steve Landrum as its new creative director.

Intellidyn announced the appointment of Renan Levy as president and COO.

Internet Broadcasting, a company that builds websites and applications for local online consumers, advertisers and publishers, launched State of Local, a time-sensitive and relevant blog designed to provide a specific perspective on the local online market for web publishers, advertisers and consumers.

mcgarrybowen, a New York-based independent advertising agency, announced that Julie Levin has been appointed account managing director to handle the agency's expanding Kraft business.

Rapt announced an agreement to deploy its inventory management technology for USA Today.

TBWA\Chiat\Day New York announced the appointment of Shane Ankeney to the newly created role of executive director of audience planning.

Topaz Partners, an emerging leader in next-generation technology public relations, announced the launch of its marketing technology practice.

Travel Ad Network (TAN) announced that it has been selected by the European Travel Commission (ETC), an association of national tourism organizations, to represent the inventory on visiteurope.com. In the meantime, Brian Silver, a member of the TAN board of directors since earlier this year, will join the company as COO. Also, Bob Sacco has been promoted from VP of sales to VP of marketing.

Undertone Networks has hired Craig Phillips as director of media operations.

XLNTads announced that it has formed a strategic alliance with Broadband Enterprises to produce online video content for sponsorship consideration.

Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our weekly column is always looking for announcements, so please email them to mediamotions@imediaconnection.com.

Michael Estrin is an associate editor, iMediaConnection. Read full bio.