What agency pushed the envelope this year? How?
Edwards: Goodby. First, for its Sprint WaitLess.org site and the Sprint Cuts concept. The campaign invited visitors or online publishers to try out the Sprint Cuts or submit their own, such as this one by Eric Wilhelm at Instructables. 

Second, there was its HP iPaq 510's voice post program.

Third, there was the HP Blackbird gaming PC launch.

Who's the biggest name in online marketing this year?
Roell: Apollo Group, the leader in adult education. Its purchase of Aptimus Media (the verdict is still out), an online ad network, showed to me the amount of strategic importance online as a vehicle has to large organizations. Being able to literally own your own ad inventory was to me a very smart move, and I expect other large companies to start to internalize online service providers, ad networks and technologies.

Cheyney: John Durham, Michael Walrath (founder, Right Media), Sean Finnegan.